As Capital Sports Media, we are a full-service sports marketing agency that brings sports organizations, clubs, fans and brands together with the most creative, innovative and secure channels. Our aim is to bring brands and sports clubs together through qualified channels, to create long-term cooperation, to increase the bilateral interaction with the fans and to offer new revenue models to the clubs, and to ensure that brands can reach their consumers quickly.
As Capital Sports Media, We provide a wide range of services, from on-field communication activities to the conversion of social media assets of clubs into income, from stadiums to jerseys and social media accounts that sports clubs have rights, from sponsorship sales of all physical and digital assets to Web3 consultancy, media planning and purchasing, and corporate communication activities.
Entry of Capital Sports Media to Turkey
As UKEngland-based companyCapital Sports Media, Capital Sports Mediawe entered the Turkish market in 2020 by signing theour first agreement with Galatasaray A.Ş. for the use of on-site advertising channels. After a short while, CSMwe acquired Galatasaray’s A.Ş.’s social media advertising rights and included marketing activities in this area into theour business processes.
With this agreement, apart from the official sponsorship of the club, we also have the right to exclusively represent any kind of trademarked content to be made on social media. We created a new revenue model for sports clubs by opening a club’s social media channels for commercial use for the first time in Turkey.
The Interest of Anatolian Clubs and Turkey’s First Football Club NFT
The attempt to use social media channels as contact points, which we started with Galatasaray A.Ş., made a big impact in Anatolian clubs in a short time. We continued our activities in Turkey by adding Göztepe Sports Club and Sivasspor to our portfolio. With the two new agreements we made, we signed a cooperation with Göztepe SK and Sivasspor within the scope of the management of marketing activities to be carried out through social media.
Capital Sports Media, we supported both clubs to generate significant income within the scope of bringing social media content to brands. As Capital Sports Media, which closely monitorings today’s trends and technologies and alsoand providinges consultancy services for their implementation, we supported Galatasaray to launch its first Digital Collection, by signing a great first NFT deal in Turkey. For the first time in Turkey, we have enabled a football club to issue an NFT collection. While strengthening the relations it developed with sports clubs, we also contributed to the advertising industry with a focus on sports marketing, by enabling foreign brands to enter Turkey with the relations developed thanks to its global network.
Increasing Collaborations
Continuing our activities at full speed in our third year in Turkey, we created an unprecedented Championship NFT Collection for Trabzonspor, who became the Super League Champion in 2022. In addition to maintaining our existing exclusivity relations, we continue our negotiations with many sports clubs and sports organizations for different projects in Turkey and Europe. As Capital Sports Media, we support leading brands to interact and cooperate with a targeted sports audience, while bringing together sports clubs and brands from many branches and expanding our activities. Our company entered Turkey with great faith in the days when the pandemic was at its heaviest, created a fast-growing and profitable business with an annual 427 percent Ebidta growth in the year ending January 31, 2022.
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